Ultra Music Festival 2013 - Mega Structure Time-Lapse
Be part of the buzz and follow the international launch party.
Signage – Stores are never listed in phone books or identified with signage.
Uniforms – Staff at stores and at Margiela HQ wear standard white labcoats.
Colours – White – called “whites” in Margielaspeak – is the ubiquitous color of all stores, Margiela HQ, and of the sheets that covered all in-store furniture and displays.
Packaging – Margiela packaging is monochrome and logo free.
Models – Runway models at MMM more than any other designer often appear on the runway with covered faces.
Runway shows – Seating is mostly first-come, first-served, avoiding the industry standard of seating hierarchy.
Collective speaking – The brand used a first person plural response to all requests, emphasizing the collaborative, disciple-like consensus of their thoughts.
Photography – As Derek McCormack wrote in The National Post, the aesthetic of MMM’s photography “is reminiscent of spiritualist photography of the 19th century: Models are mysterious blurs, shots are bleached by unseen lights.”"